Updated: Feb 17, 2021
I am Dezzi Pixels and I help artists find their audience and build their businesses online!
What are we Talking about Today
In today’s post we are going to talk about how to find your niche as an artist, why it is important, and how it directly affects everything else in your business.
What Questions are we Answering Today?
What is a niche?
Why is finding your niche important?
How do you find your niche?
At the end I will hook you up with a printable checklist of the questions that can help you through your niche finding process. So make sure to stay to the end to grab that.
What is a Niche?
The technical Definition of a niche is - a specialized segment of the market for a particular kind of product or service. (very academic I know). In relevant terms a niche is a small section of the market that is united by similar goals and interests.
Why is finding your niche important?
Finding your niche is important because those people are who you will be speaking to with your brand's message and services.
It’s important to become an expert in that niche so you know the problems the people in that community face. These problems are what your business can help them with. When you help people with problems they care about they find you and your service valuable. People pay for things they find valuable proportionate to how much value it brings to their life.
The chances are the most expensive items in your house correspond to how much you needed/wanted them. There are very few people who can just put out whatever with the hopes someone will buy it.
You can do that when you already have an audience but in the beginning you need to provide specific value. This is why when you do art that just looks cool people barely engage with it because the image provides no value to them beyond the aesthetic appeal of your work.
Now some people are so good that the aesthetic appeal is enough value to warrant the purchase of a print for maybe $30 dollar’s or commissions that are a couple hundred dollars. However, I know the time it takes me to do a piece of art I'm proud of and $200 dollars for a painting that took me 20+ hours is less than minimum wage.
That’s why art is most often sold through games, graphic novels, and adds because they provide a greater value to the whole. This is why figuring out your niche is important because if you are able to find the people you're best able to help, they will value your work way more than someone who just thinks it looks pretty.
How to find your niche?
Aaaaalllright! Now how do you find YOUR niche?
A good place to start for finding your niche is figuring out where your interest intersects with your skills. For example, let’s say you are an illustrator and you have an interest in first person shooters. Your Niche could be analyzing art from first person shooters for first person shooter fans. This would fulfill a need for your audience to connect deeper with their interest and reinforce their identity as “first person shooter fans”.
Identity and how it relates to marketing is so important that we will be dedicating a whole video to it soon so be sure to subscribe and so you can make sure you don’t miss it.
For another example let's say you are an Animator and you love cosplay. Your niche could be making short animated tutorials on how to build specific costume pieces for certain characters. This would fulfill your audience's need for self improvement in an interesting visual way that would be unique to you.
And that’s what is important during this whole process. Finding out how you are uniquely equipped to serve the people in your niche is how you are going to be able to set yourself apart and build an audience that is specifically there for you.
Homework for Next Week!
All right now that we talked about niches you have some homework.
Click here to download your Audience Discovery Worksheet where you will find a list of questions to answer that will help you get started in figuring out your Niche.
Don’t forget to subscribe to my Youtube Channel so you can catch next week's video where I will be explaining how to use your niche to find your target audience and how knowing your ideal client is an essential tool to figuring out your audience and how you can help them.
This has been your girl Dezzi Pixels and out Bi***es!